How to Style Bold Jewellery: Meet the Five inSync Archetypes

If you’ve ever looked at a pair of sculptural statement earrings or a striking brooch and thought, “I love it, but could I pull that off?” — you’re not alone.

That exact question is what inspired our new inSync Jewellery Style Guide. A fresh way to explore how real women wear bold jewellery with ease. It’s not just about what goes with what, but how a single piece can carry you from work to dinner, the school run to a gallery opening.

We’ve identified five style archetypes based on our real-life collectors. Each one reflects a different perspective and offers curated inSync jewellery sets, outfit inspiration, and a mood to match.

So whether you’re a creative, a professional, or someone who wants to feel a bit more you, there’s an archetype (or two) that’ll speak your language.

The Five inSync Archetypes:

1. The Intentional Professional

She’s composed, confident, and leads with clarity. Think sculptural jewellery under a tailored blazer and a Ripple ring that moves as she gestures.

2. The Everyday Artist

Studio mornings, textured fabrics, soft hair pulled back — she dresses like she thinks: with intention and creative flow. Her jewellery adds poetry to the practical.

3. The Modern Mum

She’s got 100 tabs open in her brain but still finds joy in those small personal moments, like adding a pair of earrings that make her feel just a little more put-together.

4. The Refined Creative

She’s got an eye for form and function. She’s an interior designer, architect, or creative director type who sees jewellery as part of the composition.

5. The Bold Matriarch

Stylish, seasoned, and never subtle. She’s the funky grandma or a seasoned queen who makes leopard print look like a neutral and bold jewellery feel like her signature.

Why it matters:

Jewellery isn’t just for special occasions. The right pieces can make everyday moments feel more you, more confident, more stylish, more seen.

Each archetype shows that bold jewellery isn’t about standing out… It’s about showing up.

Ready to meet your match? - Explore the inSync Jewellery Style Guide